What?! You mean my kids are actually listening to me?

A new study done by The Century Council, a leading non-profit dedicated to fighting drunk driving and underage drinking found that, contrary to what you might think (and to what teens would admit to mom and pop), parents are are the leading influence on their children’s decision not to drink alcohol. Yep, you read that right. In fact, parental influence has increased substantially over the past ten years.

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