Broadcasting every week on the American Forces Network, “Positive Parenting for Military Families” reaches American servicememers and their families on 500+ stations in over 175 countries. Equipped with an inquisitive mind, quick wit (Time magazine said, “his wry sense of humor will be a relief to hassled parents”), and a commitment to help, host Armin Brott–a parenting expert and former U.S. Marine–offers an upbeat, informative, and engaging program filled with advice you can use.
- The Honorable Joseph Westphal, Undersecretary of the Army.
- Robert Gordon, Deputy Assistant Secretary of Defense for Military Community & Family Policy.
- Presentation by The Honorable John McHugh, Secretary of the Army
- Presentation by General Ray Odierno, Chief of Staff of the Army.
- Raymond Chandler, III, Sergeant Major of Army
- Tim Walz, Congressman (MN). Veterans Affairs Committee, Military Family Caucus, National Guard and Reserve Caucus.
- Cathy McMorris Rodgers, Congresswoman (WA) and Co-Chair of the Military Family Caucus.
- Joe Wilson, Congressman (SC). House Armed Services Committee (Chair, Subcommittee on Military Personnel), Military Family Caucus.
- Janet Sallotti, Chief of the Yellow Ribbon Reintegration Program with National Guard, Joint Services Support
- Alex Baird, Director of Family Services for the National Guard, Joint Services Support
- Captain Joan Hunter, National Guard Bureau, Psychological Health.
- Aaron Taylor, Operation Homefront.
- Michelle Joyner, National Military Family Association
- Chaplain Dale White, CAPT, Operations Officer, Office of the Chief of Navy Chaplains.
- William Koch, Still Serving Veterans
- Laura Halligan, Hope for the Warriors
- Tiffany Sizemore and Tina Saari, T.A.P.S
- Lindsey Fischetti, USO
- Ken Stice, Chaplain, Office of Chief of Chaplains, US Army
- Joan Grey, Mentoring Liaison, Business Professional Women’s Foundation
- Patty Barron, Director of Family Programs, AUSA
- Terri Barnes, “Spouse Calls” columnist, Stars and Stripes.
- Linda Dennis, Program Manager, Backpack Journalist
- Dan Herssrud, Fisher House.
- Susan Augustin, Operation Give a Hug.
- Steve Craven, Air Compassion for Wounded Warriors.
- Kara Dallman, United Through Reading.
- Guy Shields, Army Emergency Relief.
- Shanon Neal, family readiness officer for Marine Forces Reserve.
- Michelle Nelson, Director of Family Programs for Our Military Kids.
- Jason Steinhauer, Liaison Specialist, Veterans History Project at the Library of Congress.
- Tecoya and Michelle, Washington Redskins cheerleaders.
- Lucretia McClenney, Director of the VA’s Center for Minority Veterans at the VA.
- Patricia Toles-Lucas, with the Veterans Crisis Line.
- Anselm Beach, with the Veterans Health Administration.
- Sabrina McNeil, with VetSuccess.gov.
- Max Collier, Associate Director of the VA Center for Faith Based and Neighborhood Partnerships.
- Lakisha Wright, with the National Cemetery Administration.
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“Positive Parenting” on the American Forces Radio Network
The American Forces Radio Network is the largest radio network in the world. Broadcasting since 1942, AFRN is heard on more than 500 stations–every military base and American embassy in 177 countries, and on every U.S. ship at sea. AFRN’s daily audience is about two million servicemembers and their families, plus several hundred thousand American civilian contractors, and employees of the U.S. Departments of State and Defense. The 500+ AFRN stations also reach more than 100 million local civilian listeners worldwide. Unlike in the U.S., where all the stations in a given market are competing for the same listeners, AFRN’s audience is highly captive because there are few English-language alternatives.
Benefits and Opportunities Unlike commercial radio, AFRN broadcasts commercial-free, allowing instead for live or produced :10 – :12 second “billboards” or “sponsor mentions” thanking the program’s underwriting partners/sponsors (“Today’s show was made possible by a generous grant from our sponsor…”).
- A 10-12 second billboard at the beginning and/or end of each episode of “Positive Parenting,” in which host Armin Brott thanks the sponsor for making this program a reality for AFRN’s audience.
- One new episode airs every week. Each show–which runs 55-minutes–broadcasts twice. In addition, episodes will be permanently available as podcasts on the show’s website, militaryfather.com, and through iTunes.
- No sponsor clutter. A maximum of two select sponsors per show.
- Millions of highly targeted AFRN listeners worldwide will hear your message. And every one of them will know that “Positive Parenting” is made possible by your company’s support.
- Your company becomes a visible supporter of the men and women serving our country.
- Create special offers, contests, and giveaways for the military audience.
- Website sponsorship ads.
- Sponsor interviews. If appropriate, we may feature an interview with a spokesperson from your company.
- Servicemembers are approximately 80 percent male, 20 percent female. When family members are included, however, the audience is far more balanced.
- The military audience is younger than the general population. 23 percent are under 22 years of age; 29 percent are between 22 and 26; 17 percent between 27 and 31.
- The military audience is more brand-loyal than the average American consumer. Military wives are in their 20s and 30s, raising young children, buying homes for the first time and in general, establishing brand loyalty that could last a lifetime.
- Well over half of active duty, Reserve, and National Guard personnel are married, and nearly 40 percent have children.
- Active military are employed in a recession-proof field and generally unaffected by drops in consumer confidence.
- With $80 billion in household income, married military families represent one of the most powerful yet underserved consumer market segments in the world.
About the Show and the Host
- “Positive Parenting” has been on the air on San Francisco’s top radio station for more than 15 years. The show also runs on more than a dozen other stations around the country. Each week, host Armin Brott interviews expert guests about important and timely topics of interest to parents and families. Equipped with an inquisitive mind, quick wit (Time magazine said, “His wry sense of humor will be a relief to hassled parents”), and a commitment to help, Armin offers an upbeat, informative, and engaging program filled with advice listeners can immediately use.
- Armin Brott is widely considered one of the country’s leading experts on fatherhood. He is a father of three, former U.S. Marine, best-selling author, nationally syndicated newspaper columnist, speaker, and spokesman. His books on fatherhood, including The Expectant Father, The New Father: A Dad’s Guide to the First Year, The Single Father, and The Military Father: A Hands-on Guide for Deployed Dads, have sold over 2 million copies. His column, “Ask Mr. Dad,” is distributed by McClatchy-Tribune Information Services (formerly Knight-Ridder) and reaches millions of readers in approximately 50 newspapers every week. Armin has written for hundreds of publications and websites, including The New York Times Magazine, The Wall St. Journal, Parenting, Sports Illustrated, DrPhil.com, Yahoo News, and many more. He is a frequent media expert and has appeared on more than 500 television and radio shows, including Today, CBS’s The Early Show, Fox News, The O’Reilly Factor, and Politically Incorrect.
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Susan Katz Miller, author of Being Both.
Topic: Embracing two religions in one interfaith family
Issues: The growing phenomenon of dual-faith relationships; debunking the myth that raising children with two religions confuses children; the benefits of learning two faiths; how the interfaith experience enriches children, makes them more tolerant, encourages them to ask meaningful questions, and sparks creative thinking.
Brigadier General Tammy Smith, Director of Human Capital Core for the U. S. Army Reserve, talks about Army Reserve Family Programs
Susan Forward, author of Mothers Who Can’t Love.
Topic: A healing guide for daughters
Issues: The old cliche says that women marry their fathers–turns out, they marry their mothers; five types of mothers who can’t love: (severely narcissistic, overly enmeshed, control freak, mothers who need mothering, mothers who betray and neglect); recognizing the links between past and present–and how to make lasting changes.
Command Chief Warrant Officer, Phyllis Wilson, talks about mental and physical fitness in the Army Reserve
Jacqueline Goodrich, founder of The General’s Kids
Luis Fernando Llosa, co-author of Beyond Winning.
Topic: Smart parenting in a toxic sports environment
Issues: Why kids shouldn’t do organized sports until about age 11; the importance of not trying to live your sports fantasies through your children; avoiding bullying, trash talk, and elitism; picking sports based on your child’s developmental stage; suggestions for how to revamp the youth sports industry.
LTG William E. Ingram, Jr. Director, Army National Guard
LTG Michael Ferriter, Assistant Chief of Staff for Installation Management (ACSIM) and Commanding General, U.S. Army Installation Management Command (IMCOM)
Anne Katherine, author of Boundaries in an Overconnected World.
Topic: Setting limits to preserve your focus, privacy, relationships, and sanity
Issues: Making social media, smart phones, and other devices work for you rather than against; tips to keep you focused at work and home; how to tell whether you’ve got a tech boundary problem; protecting your identity and your reputation; what to do if you can’t set boundaries for yourself (or your family).
Stephen Judd, Manager, Information Technology and Distance Education
MSG Jennifer Loredo, Master Resilience Trainer
Catherine Steiner-Adair, author of The Big Disconnect.
Topic: Protecting childhood and family relationships in the digital age.
Issues: How technology can put children’s development at risk; how tech is keeping children from forming close interactions with the adults in their life; insights and advice that can help parents achieve greater understanding, authority, and confidence when dealing with their kids and technology.
James Gordon, Founder and Director of The Center for Mind-Body Medicine, and author of Unstuck: Your Guide to the Seven-Stage Journey our of Depression.
Lauren Tarasewicz, Military Program Manager for Sittercity
Maureen Haney, Program Manager for Tutor.com for U.S. Military Families