When it comes to marketing child-related consumer and parenting products, advertisers have traditionally targeted women and mothers. Fathers have been an afterthought. But that is beginning to change. With fathers taking on an increasing role in the home, and making a growing share of the household purchases, advertisers can no longer ignore dads.
In addition to his extensive experience working with fathers, Armin has an MBA. And nobody knows dads—or how to appeal to them—like Mr. Dad.
So, if you’re trying to break into the growing—yet largely untapped—Dad Market, you need to know that selling to fathers (and other men) is very different than selling to moms. A one-size-fits-all approach simply won’t do. So let us help you craft your message in a way that will resonate and connect with fathers and those who love them. Contact us to learn more.
And if you’re interested in creating a more father-friendly workplace, we can help with that too. Companies with dad-friendly policies have higher morale, lower turnover, better shareholder return, and more. It’s good for your company and good for your employees. Contact us to learn more.