Procter & Gamble is Dissing Dads. Again. Seriously?

Dear Mr. Dad: About a year and a half ago, you wrote a column about Procter & Gamble’s “Thank You, Mom” campaign that ran during the summer Olympics. You correctly pointed out that P&G was completely ignoring dads and how important they are. I thought P&G had gotten the message, but in the run-up to this year’s winter Olympics, they’re running the very same campaign. What’s their problem?

A: You’re absolutely right. P&G’s campaign during the London Games (which, by the way, was just a tweak of the “Proud Sponsor of Moms” campaign they ran four years earlier, during the Beijing Games) is back. This time, it’s worse. Here’s why:

First, they’ve made the spots more tear-jerking than ever. Each one is a masterpiece. But each one also reinforces the message that mothers are the only parents who care about their children and encourage them to achieve great things.

Second, they seem to be going out of their way to slap dads in the face. Yes, moms deserve a ton of gratitude and thanks. But so do dads. How ‘bout a second campaign that thanks fathers? Or just “Thank you Mom and Dad”? Nope. P&G is doing everything they can to convince consumers that dads don’t exist.
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Is Your Job Causing Your Back Pain?

Back pain is almost as common as headache pain, and the most common work-related disability according to the National Institute of Neurological Disorders and Stroke. It’s expensive too, costing sufferers billions of dollars each year. The lower back, or lumbar region, is the most common area for back pain.

Few people are immune to back pain, but if you’re in poor physical condition, overweight, a smoker or getting older, you’re more likely to experience lower back pain. Certain types of physical activities cause back pain if done awkwardly or unsafely, such as pulling, pushing, lifting and twisting. The National Institute of Arthritis and Musculoskeletal and Skin Diseases reports that sitting at a desk all day can also cause back pain. The Mayo Clinic reports that factors that cause back pain at work include force, repetition, and posture. Depending on what you do to make a living, you could be at a greater risk for developing back pain. Here are some jobs commonly associated with back pain, and some tips on how to combat the pain.

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How Much Camera Gear Do You Really Need?

If you’re like most of us, probably a lot less than you’d think. Need proof? Check out this video about the 41MP (yep, 41) Nokia 1020. And if you do need something, you can use the 1020 to surf the web and, gasp, maybe even make a phone call.

Cool Alert: Phabulous Tablets from Nokia

For better or worse, we’re old enough to remember when cameras on cellphones were first appearing. Back then, advertisers would go on and on about how great the phone was—call quality, fewer drops, ease of use, and so on. Then, almost as a throwaway, they’d say, “Oh, and by the way, you can take pictures with it too!”

Fast forward to today, where you’d be hard pressed to find a cellphone ad that actually mentions about the phone. It’s all about the apps, the web surfing, checking email, and, most importantly, the camera. Take stills, shoot video, zoom, edit, and upload direct to Facebook and YouTube. “Oh, and by the way, you can make phone calls with it too!”

Read the rest of our review of the sleek, stylish, Nokia Lumia 1520 and 2520 at Parents@Play, here:

Redefining Girly


Melissa Atkins Wardy, author of Redefining Girly.
Topic: How parents can fight the stereotyping and sexualizing of girlhood
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Issues: How to redefine girly in your home; getting friends and family on board; navigating kids’ play; how to avoid stereotyping girls and boys; saying no to sexed-up toys and too-sexy-too-soon parties.