It isn’t supposed to be this way, but parenthood can be a competitive sport. Whose kid scored the most points? Whose got the best grades? Whose started speaking or walking or crawling earliest? Whose got a modeling contract? Whose can identify the most brand logos? Most of the time, when our child excels, we’re proud—as though somehow his or her accomplishments are a reflection of our amazing parenting skills.
But when it comes to brand logos, we may want to be a little more humble—and discouraging—especially if those logos have anything to do with fast foods. According to researchers at Michigan State University, the more fast-food logos a child could identify, the greater his or her BMI (a measure of body fat based on a ratio between height and weight).