A new study done by The Century Council, a leading non-profit dedicated to fighting drunk driving and underage drinking found that, contrary to what you might think (and to what teens would admit to mom and pop), parents are are the leading influence on their children’s decision not to drink alcohol. Yep, you read that right. In fact, parental influence has increased substantially over the past ten years.
In a press release about the study, The Century Council says, “Today, 83% of youth ages 10-18 years old, cite parents as the leading influence in their decision to not drink at all, or not to drink on occasion, which is up 28% proportionally from 2003. Parents rank significantly higher than friends/peers and teachers which tied for second as the leading influence on their decisions about drinking at 33%. Rounding out the top six influencers are; punishment (28%), brothers and sisters (24%) and law enforcement (23%).”