What do social media and condoms have in common?

At first glance, not a whole lot. But the two may be a lot more related that you might think.

Planned Parenthood of the Great Northwest celebrated National Condom Week (who would have thought…) by distributing condoms at a number of colleges and universities in Washington state. Oh, but these weren’t regular condoms. Not at all. These condoms were barcoded and when scanned by a user’s (or partner’s) smartphone, would upload them to a mobile website. Sounds like a comedy routine, doesn’t it? But you can’t make this stuff up.

The goal here was to promote safe sex, but I could easily see this becoming a kind of R (or X) rated version of Foursquare, a way of saying, “I’m here, I’ve got a condom, anyone want to hook up?”

The site does include info on how to properly use a condom—a skill that quite a few people 15-24 are lacking.

Whatcha think?

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