Looking for Dad-Friendly Products in All the Right Places

FOR IMMEDIATE RELEASE                                                                       August 10, 2012

MrDad.com and GreatDad.com Are Now Accepting  Submissions for Back-to-School Awards

San Francisco, CA — Do you know of a great product or service that encourages dads and their children to spend more time together?

If so, GreatDad.com and MrDad.com want to hear about it! The two leading websites promoting positive parenting for dads are pleased to announce that submissions are still open for the Mr. Dad Seal of Approval and GreatDad Recommends Awards. The deadline for this quarter’s submissions is August 17. Winners will be announced on September 12.

Both programs were created to recognize products and services, including toys, that enhance or promote interaction between dads and their children. Awarded quarterly, these prestigious awards provide consumers an easy way to identify products and services that reinforce the parent/child bond.

“As dads, we know how hard it is balance life’s pressures to be the best fathers we can be,” says Paul Banas, founder of GreatDad.com. “We search for products and services that make it fun and easy to be involved fathers. Our GreatDad Recommends program helps us find new products that will help other dads.”

“Next to ‘I love you, Daddy,’ some of the sweetest words a father can hear are, ‘Hey Dad, can we play that again?’ But as our kids get older, it gets progressively harder to find activities to do with them,” says Armin Brott, bestselling author and founder of MrDad.com. “We created the Mr. Dad Seal of Approval to help dads (and those who love them) identify top-quality, fun products and services that will help them and their children stay connected at every age. Each Seal recipient has been field tested by other dads to ensure that it truly has that play-it-again factor.”

Manufacturers large and small have also found that earning recognition from MrDad.com and GreatDad.com is good for business. “The GreatDad Recommends and Mr. Dad Seal provide assurance to our vendors that we have built a quality product that they can feel confident to sell to their customers,” adds Wayne Lifshitz, CEO, Full Sail International, LLC.

Winners receive endorsements on GreatDad.com and MrDad.com, the two leading parenting websites for dads, and seals that can be used in advertising and on packaging. Winners may also be mentioned in Brott’s nationally syndicated newspaper column and radio show. Past recipients include Lego, Haba USA, The Smithsonian, and Wild Creations.

“We consider Mr. Dad and Great Dad to be the leaders in the honest evaluation of toys that would naturally appeal to dads and the often unique way that they interact with their children,” said Joe Pokowitz of Prime Time Toys.

Those interested in applying for the awards should visit www.GreatDad.com/Recommends for more information.  The deadline for applications is August 17, 2012. Winners will be announced September 12, 2012.

Banas and Brott are available for interviews to discuss the selection process and this season’s winners.

A panel including Paul Banas and Armin Brott, as well as other appropriate dad experts will judge products and services on whether a product:
• Improves the quality of the time fathers and children spend together
• Improves father child relationships
• Helps dads be better parents and partners

Submission categories include:
• Pregnancy and infancy
• Toddler and pre-school
• Elementary school
• Tweens and Teens
• Good for all ages
• Websites
• Family Wii games
• Kid-friendly websites and mobile apps

NOTES FOR NEWS EDITORS

About GreatDad.com
Headquartered in San Francisco, California, GreatDad.com is a leading source of experience, recommendations, inspiration and advice for dads – delivered from the male perspective. GreatDad.com has the only weekly pregnancy newsletter written for dads.

About MrDad.com
Headquartered in Oakland, California, MrDad.com, along with founder, Armin Brott, has helped millions of men around the world become the fathers they want to be. The author of eight bestselling books on fatherhood, Armin also writes the nationally syndicated newspaper column, “Ask Mr. Dad,” and hosts the syndicated “Positive Parenting” radio show.

Contact:         June Elliot

djunelliot@gmail.com

510-301-4503

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